MoMo is a popular digital wallet in Vietnam with its primary product including a mobile app that allows customers to conduct transactions directly from their mobile devices. We need to strictly follow brand identity and guidelines to ensure brand consistency across platforms, but also diversify visuals to keep the audience’s interest in MoMo’s campaigns and content.
That's why I choose to play with lighting and composition to bring life to the visuals and also to keep the brand identity modern, clean & clear. These techniques are all used with the intention of leading viewers to key points in the designs.
